Category Star
Easy to find and easy to choose. Defend the lead: watch rivals and keep the listing fresh.
ASO X-Ray · free
Is your app a Hidden Gem — or a Leaky Bucket?
X-ray any App Store listing: can shoppers find it, and will they choose it? Get the diagnosis, the treatment plan, the words your rivals use, and a card worth posting.
- 1,401 listings X-rayed
- Average 54/100
- 3 storefronts
Four kinds of App Store listing
Every X-ray plots the app on two axes — Find and Choose — and names the quadrant it lands in.
Hidden Gem
People who land on it like it — too few land. The fix is in the name, subtitle and keyword choices.
Leaky Bucket
It shows up in search, but the page does not convert. Ratings, screenshots and freshness are the fix.
Rising Seed
Early days on both axes. Start with the cheapest wins: a full subtitle and a rating prompt.
How the X-ray works
Five scan areas, all read from the public listing and the search data Appalize tracks in that storefront. Unmeasured signals are left out — never counted as zero.
Find
Name25
Uses the 30 characters, reads cleanly, carries searches people really type in that storefront.
Find
Subtitle20
Adds new words the name does not cover, popular searches, and a clear benefit.
Find
Search visibility20
How many tracked searches it ranks for, how many in the top 10, and its best spot.
Choose
Ratings20
Average with the 4.0 cliff, how far the average can be trusted, volume and fresh ratings.
Choose
Store presence15
Screenshot set, update freshness, localization, iPad shots and live In-App Events.
Grades: A+ 90+, A 80+, B+ 70+, B 60+, C 50+, D 40+, F below 40 — the same scale used everywhere in Appalize.
Duel a competitor
Two listings, same storefront, five rounds — plus the popular words each could borrow from the other.
Highest X-rays
Among apps with 20+ ratings.
- 1
Duolingo: Learn Languages100A+US · Education · Spanish, French, Chess & Math
- 2Duolingo: Language & Chess100A+
GB · Education · Learn Spanish, Maths & more
- 3
Busuu: Language Learning App99A+US · Education · Learn Spanish, French, English
- 4
Memrise: Language Learning App98A+US · Education · Learn Spanish, Japanese & More
- 5
HBO Max: Stream Movies & TV97A+US · Entertainment · Watch Original Series & Films
- 6
IMDb: Movies & TV Shows96A+US · Entertainment · Tickets, trailers, and ratings
- 7Memrise: Speak a new language96A+
GB · Education · Learn Spanish, French & 145+
- 8
Clapper: Video, Live, Chat95A+US · Social Networking · Community beyond content
- 9
Pluto TV: Watch Free Movies/TV94A+US · Entertainment · Stream Shows, Films & Live TV
- 10
EWA: Learn Languages94A+US · Education · Learn English, Spanish & more
Just X-rayed
Live from developers checking their apps.
- 1
RP Nowz: Roleplay with Friends72B+US · Social Networking · Group RP, 3D dice & characters
- 2
AppSeen - Online Tracker65BUS · Social Networking · Tracker / Usage Analysis
- 3
Cibora: AI Meal Planner59CTR · Food & Drink · Recipes & Grocery List
- 4
Mise: Family Recipe Cookbook62BTR · Food & Drink · Organiser, Manager & Planner
- 5
STARZ76B+US · Entertainment · Bold Originals & Hit Movies
- 6
Senior Next Dating App61BUS · Social Networking · Meet & Date Single Seniors
- 7
Carson Tap House47DTR · Food & Drink · Eat Well in Morris, IL
- 8
Sumac Recipe Manager55CTR · Food & Drink · Organize your recipes
- 9
Carnet de Recettes44DTR · Food & Drink · Food & Drink
- 10
iwant2eat: Recipe Keeper AI51CTR · Food & Drink · Any site, any language
Best App Store listings by country
Questions
What is an ASO X-Ray?
A free scan of a public App Store listing. It answers two questions — can shoppers find the app (Find), and once they land, will they choose it (Choose) — and places the app in one of four personas: Category Star, Hidden Gem, Leaky Bucket or Rising Seed.
How is the 0-100 score built?
Five scan areas add up to 100: Name 25, Subtitle 20, Search 20, Ratings 20 and Store page 15. Each check uses the public listing in the storefront you pick plus the searches and Apple popularity data Appalize tracks there.
Do you guess my keyword field?
No. The 100-character keyword field is private, so it is never scored or guessed. Only what a shopper can see counts.
What if you have no data for my storefront?
Unmeasured signals are left out of the total instead of counted as zero, so the score is out of what we could actually measure.
What is the subtitle lab?
Rewrite the name or subtitle — or tap a word your rivals use that you do not — and see the new score and persona instantly. Nothing changes on the App Store.
Can I compare my app with a competitor?
Yes. Start a duel: both listings are X-rayed in the same storefront and compared round by round, with the popular words each one could borrow from the other.
Can I share without revealing my app?
Yes. Tick “Hide my app” and the link and card show only the persona and scan.
Want all five metadata fields audited, keyword field included? Use the ASO score checker or connect App Store Connect free.