ASO X-Ray · United States
Unlimited Movies & TV Shows
David BuhauerEntertainment 3.7 · 7,042
Diagnosis
Rising SeedEarly days: reach and trust are both still to build.
A subtitle that pulls its weight, but the name wastes its search weight.
Ahead of 36% of listings X-rayed in United States.
+45 points — 18 of them by editing text alone.
Can shoppers find it in search — and once they land, will they pick it?
Name, subtitle and search rankings
Ratings and the store page
Post your persona as a card for X and LinkedIn, a square for the feed, or a full-screen story. Hide the app if you only want to share the diagnosis.
No badges yet — each fix on this page can unlock one.
7 of 30 characters, 1 search word, 0 popular.
27 of 30 characters, 3 new words, 1 popular.
Ranks for 7 searches, 1 in the top 10.
7,042 ratings, 3.7 average.
3 screenshots, 1 language, updated 76 days ago.
How the listing looks as a search result on a 6.1-inch iPhone. Anything cut off here is invisible to most shoppers.
123Play
Unlimited Movies & TV Shows
7K
3.7
7,042 ratings
Trend starts today — every re-check adds a point, so come back after your next update.
Put a popular search in the name+8
None of the name's words are popular searches here. The name carries the most search weight — lead with the term people actually type.
Lift the average above 4.0+6
Below 4.0 stars conversion drops sharply. Reply to recent low ratings and fix what they mention before asking for new ones.
Use 23 more characters in the name+5
The name uses 7 of 30 characters. Add a keyword after the brand, e.g. "Brand: Main Keyword".
Upload 5 more screenshots+4
The first three screenshots decide most installs. Use the full set with a caption per benefit.
Run an In-App Event+2
Events get their own card in search and on Today — free extra shelf space.
Green = a popular search in United States (Apple popularity 30+, number shown). Grey = indexed, but rarely searched.
Rewrite the name or subtitle, borrow a word from your rivals, and see the new score and persona. Nothing changes on the App Store.
Words similar apps use that you do not — tap to try one in the subtitle
Apps the App Store shows next to 123Play, ranked by how hard their name and subtitle work for search — 123Play is #8 of 9. Pick one for a head-to-head.
Movies Infos Box & TV Series
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Organize your favorite Movies
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Series, Movies & Telenovelas
Movies & TV Shows
123Play (this app)
Unlimited Movies & TV Shows
Movie Love Guaranteed
Ratings, rankings and localized text differ per storefront. Scan the key markets to see where 123Play is strong and where it is a stranger.
Entertainment in United States: average X-ray 60 across 1,086 apps — this one ranks #699. See the leaderboard
No credit card. The X-ray stays public either way.
X-rayed 2026-10-14 from the public App Store listing in United States. Only what shoppers can see is scored — the private keyword field is never guessed. Signals we have not measured are left out instead of counted as zero. Appalize is not affiliated with Apple Inc.
