Disney+

Disney+

Unlimited entertainmentEntertainment4.6 · 1,977,092

Diagnosis · United States

Category Star

Easy to find and easy to choose.

Ratings shoppers trust, but the name wastes its search weight.

75of 100
B+

Ahead of 80% of listings X-rayed in United States.

+25 points18 of them by editing text alone.

Find65

Name, subtitle and search rankings

Choose94

Ratings and the store page

Share the X-ray

Post your persona as a card for X and LinkedIn, a square for the feed, or a full-screen story. Hide the app if you only want to share the diagnosis.

Badges earned

  • Rating fortress4.6★ across 1,977,092 ratings
  • Crowd favorite10,000+ ratings in this storefront
  • Top-10 regularTop 10 for 5 tracked searches
  • Search-ready nameThe name carries a popular search
  • Polyglot28 languages
  • Fresh buildUpdated in the last 30 days
  • Live eventAn In-App Event is running
ASO X-Ray · Disney+
Save card
Name45%Subtitle77%Search78%Ratings100%Store page85%

Find × Choose

Can shoppers find it in search — and once they land, will they pick it?

Leaky BucketCategory StarRising SeedHidden Gem
← Hard to chooseEasy to choose →

Name

11/25

7 of 30 characters, 1 search word, 1 popular.

  • Uses the 30-character name. 7 of 30 characters used.
  • Clean, readable format. Caps, hype words or symbols make it hard to read.
  • Contains popular searches. Matches “disney+”.

Subtitle

15/20

23 of 30 characters, 2 new words, 0 popular.

  • Uses the 30-character subtitle. 23 of 30 characters used.
  • Adds words the name does not have. 2 new words: unlimited, entertainment.
  • Adds popular searches. The new subtitle words are not popular searches here. Try words people type.
  • Reads like a benefit. Clear, specific and unique to the name.

Search visibility

16/20

Ranks for 35 searches, 5 in the top 10.

  • Shows up in tracked searches. Ranks for 35 searches out of 7,248 we track here.
  • Top-10 placements. In the top 10 for 5 searches, best rank #2.

Ratings

20/20

1,977,092 ratings, 4.6 average.

  • Average above the 4.0 cliff. 4.6 average on the current version.
  • Enough ratings to be trusted. 1,977,092 ratings in this storefront.
  • Fresh ratings on the current version. 1,977,092 ratings since the last update.

Store presence

13/15

5 screenshots, 28 languages, updated 7 days ago.

  • 8+ iPhone screenshots. 5 screenshots on iPhone.
  • Updated in the last 90 days. Last update 7 days ago.
  • Localized into several languages. 28 languages listed.
  • In-App Event live. An event card shows on the page and in search.
  • iPad screenshots. 4 screenshots on iPad.

First impression

How the listing looks as a search result on a 6.1-inch iPhone. Anything cut off here is invisible to most shoppers.

Search

Disney+

Unlimited entertainment

2M

Get

Rating mix in United States

4.6

1,977,092 ratings

5★
79%
4★
10%
3★
4%
2★
2%
1★
4%

Score over time

Trend starts today — every re-check adds a point, so come back after your next update.

Treatment plan

  1. 1

    Use 23 more characters in the name+5

    The name uses 7 of 30 characters. Add a keyword after the brand, e.g. "Brand: Main Keyword".

  2. 2

    Add a popular search to the subtitle+4

    The subtitle's new words are not popular searches here. Swap one for a term with real search volume.

  3. 3

    Upload 3 more screenshots+2

    The first three screenshots decide most installs. Use the full set with a caption per benefit.

Search words in the name & subtitle

Green = a popular search in United States (Apple popularity 30+, number shown). Grey = indexed, but rarely searched.

disney+81unlimitedentertainment

Where it ranks in United States

Subtitle lab

Rewrite the name or subtitle, borrow a word from your rivals, and see the new score and persona. Nothing changes on the App Store.

7/30
23/30

Words similar apps use that you do not — tap to try one in the subtitle

Rivals on the same shelf

Apps the App Store shows next to Disney+, ranked by how hard their name and subtitle work for search — Disney+ is #9 of 9. Pick one for a head-to-head.

  1. 1Hulu: Stream TV shows & movies
    Hulu: Stream TV shows & movies

    Watch films & download series

    100
  2. 2HBO Max: Stream Movies & TV
    HBO Max: Stream Movies & TV

    Watch Original Series & Films

    100
  3. 3Viki: Asian Dramas, Movies, TV
    Viki: Asian Dramas, Movies, TV

    Watch KDramas, CDramas & More

    100
  4. 4Google TV: Watch Movies & TV
    Google TV: Watch Movies & TV

    Search across streaming apps

    100
  5. 5Pluto TV: Watch Free Movies/TV
    Pluto TV: Watch Free Movies/TV

    Stream Shows, Films & Live TV

    99
  6. 6Amazon Prime Video
    Amazon Prime Video

    Originals, movies, TV, sports

    95
  7. 7Crunchyroll
    Crunchyroll

    Stream anime shows and movies

    74
  8. 8Paramount+
    Paramount+

    Originals, Movies and Sports

    72
  9. 9Disney+

    Disney+ (this app)

    Unlimited entertainment

    59

Around the world

Ratings, rankings and localized text differ per storefront. Scan the key markets to see where Disney+ is strong and where it is a stranger.

Entertainment in United States: average X-ray 60 across 1,085 apps — this one ranks #188. See the leaderboard

From X-ray to treatment

  • • Every search Disney+ ranks for in United States, plus the ones small apps can actually win.
  • • Rival keywords, their metadata changes and their Apple Ads activity.
  • • Nightly rank tracking with alerts, and one-click metadata updates in 50 languages.
Track Disney+ free

No credit card. The X-ray stays public either way.

X-ray another app

X-rayed 2026-10-14 from the public App Store listing in United States. Only what shoppers can see is scored — the private keyword field is never guessed. Signals we have not measured are left out instead of counted as zero. Appalize is not affiliated with Apple Inc.