EntertainmentEntertainment4.3 · 140
Diagnosis · United States
Hidden Gem
Shoppers who find it like it — too few find it.
Ratings shoppers trust, but it is nearly invisible in search.
Ahead of 16% of listings X-rayed in United States.
+57 points28 of them by editing text alone.
Name, subtitle and search rankings
Ratings and the store page
Post your persona as a card for X and LinkedIn, a square for the feed, or a full-screen story. Hide the app if you only want to share the diagnosis.
Can shoppers find it in search — and once they land, will they pick it?
10 of 30 characters, 1 search word, 0 popular.
13 of 30 characters, 1 new word, 0 popular.
Ranks for 1 search, 0 in the top 10.
140 ratings, 4.3 average.
5 screenshots, 3 languages, updated 29 days ago.
How the listing looks as a search result on a 6.1-inch iPhone. Anything cut off here is invisible to most shoppers.
Universal+
Entertainment
140
4.3
140 ratings
Trend starts today — every re-check adds a point, so come back after your next update.
Put a popular search in the name+8
None of the name's words are popular searches here. The name carries the most search weight — lead with the term people actually type.
Break into the top 10 for one search+9
The app ranks, but never in the top 10, where most taps happen. Focus the metadata on the search where it already ranks best.
Use 20 more characters in the name+4
The name uses 10 of 30 characters. Add a keyword after the brand, e.g. "Brand: Main Keyword".
Add a popular search to the subtitle+4
The subtitle's new words are not popular searches here. Swap one for a term with real search volume.
Stop repeating the name in the subtitle+3
Apple already indexes the name. Every repeated word in the subtitle is a slot that could rank for something new.
Upload 3 more screenshots+2
The first three screenshots decide most installs. Use the full set with a caption per benefit.
Use 17 more characters in the subtitle+3
The subtitle uses 13 of 30 characters — unused characters are unused search reach.
Run an In-App Event+2
Events get their own card in search and on Today — free extra shelf space.
Green = a popular search in United States (Apple popularity 30+, number shown). Grey = indexed, but rarely searched.
Rewrite the name or subtitle, borrow a word from your rivals, and see the new score and persona. Nothing changes on the App Store.
Apps the App Store shows next to Universal+, ranked by how hard their name and subtitle work for search — Universal+ is #7 of 9. Pick one for a head-to-head.
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Ratings, rankings and localized text differ per storefront. Scan the key markets to see where Universal+ is strong and where it is a stranger.
Entertainment in United States: average X-ray 58 across 1,614 apps — this one ranks #1,252. See the leaderboard
No credit card. The X-ray stays public either way.
X-rayed 2026-10-14 from the public App Store listing in United States. Only what shoppers can see is scored — the private keyword field is never guessed. Signals we have not measured are left out instead of counted as zero. Appalize is not affiliated with Apple Inc.
