Name
12/256 of 30 characters, 1 search word, 1 popular.
- Uses the 30-character name. 6 of 30 characters used.
- Clean, readable format. Caps, hype words or symbols make it hard to read.
- Contains popular searches. Matches “the cw”.
The CW
EntertainmentEntertainment3.3 · 21,724
Diagnosis · United States
Hidden Gem
Shoppers who find it like it — too few find it.
A polished store page, but it is nearly invisible in search.
49of 100
DAhead of 27% of listings X-rayed in United States.
+51 points24 of them by editing text alone.
Find36
Name, subtitle and search rankings
Choose71
Ratings and the store page
Share the X-ray
Post your persona as a card for X and LinkedIn, a square for the feed, or a full-screen story. Hide the app if you only want to share the diagnosis.
Badges earned
- Crowd favorite10,000+ ratings in this storefront
- Search-ready nameThe name carries a popular search
- Fresh buildUpdated in the last 30 days
- Live eventAn In-App Event is running
The scan
How the X-ray worksFind × Choose
Can shoppers find it in search — and once they land, will they pick it?
Leaky BucketCategory StarRising SeedHidden Gem
← Hard to chooseEasy to choose →
Subtitle
9/2013 of 30 characters, 1 new word, 0 popular.
- Uses the 30-character subtitle. 13 of 30 characters used.
- Adds words the name does not have. 1 new word: entertainment.
- Adds popular searches. The new subtitle words are not popular searches here. Try words people type.
- Reads like a benefit. Could read more like a clear benefit.
Search visibility
3/20Ranks for 3 searches, 0 in the top 10.
- Shows up in tracked searches. Ranks for 3 searches out of 7,248 we track here.
- Top-10 placements. Not in the top 10 for any tracked search — the zone where most taps happen.
Ratings
13/2021,724 ratings, 3.3 average.
- Average above the 4.0 cliff. 3.3 average on the current version.
- Enough ratings to be trusted. 21,724 ratings in this storefront.
- Fresh ratings on the current version. 21,724 ratings since the last update.
Store presence
12/157 screenshots, 1 language, updated 29 days ago.
- 8+ iPhone screenshots. 7 screenshots on iPhone.
- Updated in the last 90 days. Last update 29 days ago.
- Localized into several languages. 1 language listed.
- In-App Event live. An event card shows on the page and in search.
- iPad screenshots. 7 screenshots on iPad.
First impression
How the listing looks as a search result on a 6.1-inch iPhone. Anything cut off here is invisible to most shoppers.
Search
The CW
Entertainment
21.7K
Rating mix in United States
3.3
21,724 ratings
5★
40%
4★
12%
3★
10%
2★
10%
1★
28%
Score over time
Trend starts today — every re-check adds a point, so come back after your next update.
Treatment plan
- 1
Lift the average above 4.0+6
Below 4.0 stars conversion drops sharply. Reply to recent low ratings and fix what they mention before asking for new ones.
- 2
Break into the top 10 for one search+9
The app ranks, but never in the top 10, where most taps happen. Focus the metadata on the search where it already ranks best.
- 3
Use 24 more characters in the name+5
The name uses 6 of 30 characters. Add a keyword after the brand, e.g. "Brand: Main Keyword".
- 4
Add a popular search to the subtitle+4
The subtitle's new words are not popular searches here. Swap one for a term with real search volume.
- 5
Stop repeating the name in the subtitle+3
Apple already indexes the name. Every repeated word in the subtitle is a slot that could rank for something new.
- 6
Upload 1 more screenshot+1
The first three screenshots decide most installs. Use the full set with a caption per benefit.
- 7
Use 17 more characters in the subtitle+3
The subtitle uses 13 of 30 characters — unused characters are unused search reach.
Search words in the name & subtitle
Green = a popular search in United States (Apple popularity 30+, number shown). Grey = indexed, but rarely searched.
the cw60theentertainment
Where it ranks in United States
- episodic#99
- renewal#134
- entertainment#144
Subtitle lab
Rewrite the name or subtitle, borrow a word from your rivals, and see the new score and persona. Nothing changes on the App Store.
6/30
13/30
Words similar apps use that you do not — tap to try one in the subtitle
Rivals on the same shelf
Apps the App Store shows next to The CW, ranked by how hard their name and subtitle work for search — The CW is #9 of 9. Pick one for a head-to-head.
- 1
Lifetime: TV Shows & MoviesWatch your favorite TV series
100 Duel - 2
A&E: TV Shows That MatterWatch your favorite TV series
92 Duel - 3
USA NetworkWatch Live TV Shows & Movies
88 Duel - 4
UP Faith & FamilyFamily and Faith-Friendly
84 Duel - 5
Watch TNTWatch TV Shows & Movies
82 Duel - 6
Watch TBSWatch TV Shows & Movies
82 Duel - 7
Hallmark+Stream Joy + Earn Rewards
59 Duel - 8
truTVWatch TV Shows & Movies
57 Duel - 9
The CW (this app)
Entertainment
46
Around the world
Ratings, rankings and localized text differ per storefront. Scan the key markets to see where The CW is strong and where it is a stranger.
Entertainment in United States: average X-ray 57 across 1,613 apps — this one ranks #1,108. See the leaderboard
From X-ray to treatment
- • Every search The CW ranks for in United States, plus the ones small apps can actually win.
- • Rival keywords, their metadata changes and their Apple Ads activity.
- • Nightly rank tracking with alerts, and one-click metadata updates in 50 languages.
Track The CW free
No credit card. The X-ray stays public either way.
X-ray another app
X-rayed 2026-10-14 from the public App Store listing in United States. Only what shoppers can see is scored — the private keyword field is never guessed. Signals we have not measured are left out instead of counted as zero. Appalize is not affiliated with Apple Inc.