App Availability Checker
Check which country storefronts an app is available in — and which markets it is missing from.
Apple runs 175 country and region storefronts, and developers choose which ones carry their app. That choice is invisible from any single store view: an app that tops the US charts may simply not exist in Brazil, and the store never explains why a link “isn’t available in your country”. This checker scans the storefronts and maps exactly where an app is listed and where it is not.
Availability maps are competitive intelligence. A rival absent from major markets has left those markets to you; a soft-launched app live only in New Zealand and Canada is being tested before a wider release; and your own app’s map occasionally contains surprises — storefronts unticked years ago and forgotten, quietly costing you downloads.
How to check an app’s country availability
- 1
Search for the app by name, or paste its App Store URL.
- 2
Run the availability scan to query the app across Apple’s storefronts.
- 3
Review the results as available and unavailable markets — the gaps are usually the interesting part.
- 4
For your own app, cross-check any unexpected gaps against the Pricing and Availability section in App Store Connect.
Why apps are missing from some countries
The most common reason is simply the developer’s distribution settings: App Store Connect lets publishers select storefronts individually, and many teams launch with a subset — home market plus English-speaking countries — intending to expand later and never doing it. Other deliberate causes include licensing constraints (content apps whose media rights are regional), regulatory requirements (finance and gambling apps needing per-country compliance), and staged rollouts where small markets serve as live test beds.
Less deliberately, apps disappear from individual storefronts through legal takedowns, local law changes, or country-specific removals that never make headlines. The result is that availability maps are quietly dynamic — an app available in a market last quarter may not be there today, which is why checking is worth repeating around major releases.
Turning availability gaps into strategy
For expansion planning, overlay two maps: where the demand is (your web traffic, keyword volumes by country) and where your competitors are not. A market with real search demand and a thin competitive field because two of the three category leaders never localized there is the cheapest growth available in ASO — the ranking difficulty is a fraction of what you face at home.
Availability is also step zero of localization work. Being listed in a storefront costs nothing, but converting there requires localized metadata; an app technically available in 175 markets with English-only metadata is available in name only. The practical sequence is: open availability broadly, watch which markets show organic traction, then invest localized titles, subtitles, and screenshots where the signal appears.
Frequently asked questions
How many App Store storefronts are there?
Apple operates 175 country and region storefronts. Each has its own charts, its own search index, its own pricing, and its own copy of the app’s listing — availability is set per storefront, and a developer can pick any subset of the 175.
Why is an app unavailable in my country?
Usually because the developer did not select your storefront — by choice, by oversight, or because of licensing or regulatory constraints. Occasionally an app is removed from a specific country by legal request. Availability is the developer’s setting first and Apple’s enforcement second.
Does being available in more countries improve ASO?
Availability alone only creates the opportunity; rankings in each market still depend on localized metadata and local downloads. But since enabling a storefront is free and each storefront is a separate search index, broad availability plus targeted localization is the standard playbook for international growth.
Can an app have different prices in different countries?
Yes — pricing is per storefront. Developers pick from Apple’s price tiers and can customize by market; Apple also periodically adjusts local prices for currency movements and tax changes. Two storefronts listing the same app at meaningfully different real prices is completely normal.
How do I change my own app’s availability?
In App Store Connect under Pricing and Availability, where you can toggle individual storefronts or select all. Changes propagate to the stores within hours. Before expanding broadly, make sure your app’s content and compliance posture (privacy, age rating, export rules) fits the markets you are enabling.
Find the markets where you can win
Appalize shows keyword volumes and competitor strength per country, so you expand into the storefronts where demand is real and the competition has not localized.
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