Optimizing app screenshots, icons, and videos.
9 articles available.
Google Play Store Listing Experiments give you the power to A/B test your app's store listing with real users and real data. Unlike Apple's Product Page Optimization, which is limited to three treatments and a narrow...
how store listing experiments work · what to test priority order +3
A/B testing your app store listing is the most reliable way to improve conversion rates. Instead of guessing which screenshots, icon, or description works best, you test variations against real users and let the data...
app store ab testing · product page optimization +3
Your app store listing is a sales page. Every element — title, screenshots, description, ratings — works together to convince (or discourage) a visitor from tapping "Get." Listing optimization is the conversion side o...
app store listing · listing optimization +3
Translating your app store listing into another language is not localization — it's the minimum viable effort. True localization means adapting your entire creative presentation — screenshots, preview videos, icons, d...
creative localization · app store creative localization +3
Your app icon is the first visual impression users have of your product. It appears in search results, on the home screen, in ads, and in every app store surface. Yet most developers design their icon once — based on...
app icon testing · app icon optimization +3
Preview videos are the most underused conversion tool in app store optimization. While screenshots are static snapshots, videos show your app in motion — demonstrating the experience in a way that screenshots simply c...
app preview video · app store video +3
Your app store listing is a landing page — and like any landing page, its conversion rate can be improved through systematic testing. Yet most developers ship their screenshots, icon, and description once and never re...
app store a/b testing · creative optimization +3
The feature graphic is Google Play's equivalent of a billboard — a 1024×500 pixel banner that appears at the top of your store listing, in Google Play search results, and in promotional placements throughout the store...
google play feature graphic · feature graphic design +3
Every change you make to your app store listing is a hypothesis: "This new screenshot will convert better than the current one." Without A/B testing, you're guessing whether that hypothesis is right. You might replace...
app store a/b testing · store listing experiments +3