EULA Generator
Create a custom end user license agreement for your app — or learn when Apple’s default EULA is enough.
Fill the required fields: App name, Contact email
Every iOS app already ships with a EULA — if you don’t provide one, Apple automatically applies its standard Licensed Application End User License Agreement to your app. Many developers never need more than that. But if you want stricter usage restrictions, your own IP language, subscription-specific terms, or clauses tuned to enterprise customers, you need a custom EULA, and Apple requires it to include the platform’s minimum terms.
This generator drafts a custom end user license agreement from your answers about licensing scope, restrictions, and updates, and bakes in the Apple-required provisions — acknowledgement that the agreement is between you and the user (not Apple), Apple’s third-party beneficiary status, and maintenance responsibility. As with any generated legal document, treat it as a draft for review, not legal advice.
How to create a custom EULA for your app
- 1
Decide whether you actually need a custom EULA — if Apple’s standard agreement covers your needs, you can skip the custom document entirely.
- 2
Enter your app and company details, then define the license scope: personal use, number of devices, and any commercial-use restrictions.
- 3
Select the restriction clauses you need, such as no reverse engineering, no redistribution, and no automated access.
- 4
Generate the EULA and confirm the Apple minimum terms section is intact if you distribute on the App Store.
- 5
Upload the custom EULA in App Store Connect under App Information, or link it in your listing and inside the app.
Apple’s standard EULA vs. a custom EULA
Apple’s default Licensed Application EULA grants users a non-transferable license to use your app on Apple devices they own or control, disclaims warranties, and caps liability — a reasonable baseline for most consumer apps. It applies automatically to every App Store app without a custom agreement, which is why many successful apps have never written a EULA at all.
A custom EULA makes sense when the default doesn’t fit: B2B and enterprise apps that need seat-based licensing, apps with proprietary content that needs stronger IP protection, or products where you want explicit anti-scraping and anti-reverse-engineering terms. If you go custom, Apple’s instructions for minimum terms require specific provisions — including that Apple is not a party to the agreement, is not responsible for maintenance or support, and is a third-party beneficiary entitled to enforce the EULA against the user. A custom EULA missing these terms does not meet Apple’s requirements.
What belongs in a mobile app EULA
The core of any EULA is the license grant: users receive a limited, revocable, non-exclusive right to use the software — they do not buy the software itself. Around that grant sit the restrictions (no copying, modifying, decompiling, reselling, or sublicensing), ownership statements for your code and content, update and termination terms, export-compliance language, and the warranty disclaimers and liability limits that protect you when the app misbehaves.
On Google Play there is no auto-applied developer EULA equivalent to Apple’s, so Android users are covered only by Google Play’s own terms plus whatever agreement you present. If license terms matter to your business on Android — common for paid apps and B2B tools — present your EULA or combined Terms of Use inside the app with an acceptance step, since store-listing links alone are weak evidence of agreement.
Frequently asked questions
Do I need a custom EULA for my iOS app?
Usually not. Apple applies its standard Licensed Application End User License Agreement automatically to any app without a custom one, and it is sufficient for most consumer apps. Write a custom EULA when you need terms the default lacks — enterprise licensing, stronger IP restrictions, or product-specific usage rules.
What must a custom EULA include for the App Store?
Apple publishes minimum terms every custom EULA must contain: acknowledgement that the agreement is between you and the end user (not Apple), that Apple has no maintenance or support obligation, that Apple is a third-party beneficiary with the right to enforce the EULA, plus provisions on warranty, product claims, IP claims, and legal compliance. Omitting them means your custom EULA does not satisfy Apple’s requirements.
What is the difference between a EULA and terms of service?
The EULA licenses the software copy — what the user may do with the app binary itself. Terms of service govern the broader service: accounts, payments, user content, and disputes. Apps that are mostly a client for an online service often fold both into one Terms of Use document.
Does Google Play provide a default EULA like Apple does?
No. Google Play’s Terms of Service govern the store transaction, but there is no automatic developer-to-user license agreement for your app. If license restrictions matter on Android, present your own EULA in-app with an explicit acceptance step.
Is a generated EULA enforceable without a lawyer?
A generated EULA is a structured draft, not legal advice. Standard clauses like license grants and reverse-engineering bans are well-trodden, but enforceability of terms such as liability caps varies by country and by how the agreement is presented to users. For anything business-critical, have counsel review the final text.
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