Description Formatter

On the App Store: line breaks, blank lines, any unicode character, and emoji. That is the entire toolkit — no bold, no italics, no headings, no hyperlinks, and pasted rich text is silently flattened. On Google Play the same set survives, plus a limited HTML vocabulary in the full description (bold and line-break tags being the reliable ones). Anything fancier than that degrades to plain text or, worse, to visible tag soup.

The most common formatting failure is invisible in drafting tools: paragraphs separated by a single newline that the store then runs together, or “smart” formatting from a word processor that pastes as junk characters. Previewing the exact string you will submit — not the styled draft — is the only reliable check.

The proven layout pattern: a two-to-three line hook (that is all users see before “more”), then sections separated by blank lines, each opened by an emoji-plus-header line in caps or Title Case, with features as short • bullet lines beneath. This template mimics headings and lists using only characters that both stores render, and it is exactly how most top-grossing apps format their descriptions.

Use emoji as signposts, not decoration: one per section header and perhaps one per bullet is structure; emoji sprinkled mid-sentence is noise that hurts readability and looks bad in the App Store’s plain rendering. And keep the bullets themselves parallel and short — a bullet that wraps to three lines on a phone screen has stopped being a bullet.