Google Play Feature Graphic Guide
The exact 1024×500 spec for Google Play’s feature graphic, plus design rules that convert.
Feature graphic
| Property | Requirement |
|---|---|
| Size | 1024 × 500 px (exact) |
| Format | JPG or 24-bit PNG (no alpha) |
| File size | ≤ 15 MB |
| Where it shows | Behind your promo video and in editorial placements |
| Safe area | Keep text/logo in the center ~800 × 400 — edges can be cropped |
ℹ︎ The feature graphic is required for every Google Play listing and is the backdrop for your promo video play button.
The feature graphic is a required asset for every Google Play listing: exactly 1024×500 px, saved as JPEG or 24-bit PNG with no alpha channel. You cannot publish an app without one, and unlike screenshots it has no size range — 1024×500 is the only accepted dimension, and Play Console rejects anything else at upload.
Despite being mandatory, it is the most neglected asset in most listings, because developers assume it only matters for editorial featuring. In reality the feature graphic is the backdrop behind your promo video play button, appears in featuring placements and some search layouts, and is often the largest visual a browsing user sees. The table above covers the full spec; the guide below covers making it work for you.
How to create a compliant feature graphic
- 1
Set your canvas to exactly 1024×500 px — no other dimension is accepted.
- 2
Design with the center in mind: edges can be cropped in some placements, and a video play button overlays the middle if you add a promo video.
- 3
Keep text minimal and large — your app name or a single value proposition, legible at phone width.
- 4
Export as JPEG or 24-bit PNG without an alpha channel, under 15 MB.
- 5
Upload in Play Console under Store presence → Main store listing → Graphics, and preview it on a real device.
Where the feature graphic actually appears
The most reliable placement is at the top of your own store listing whenever you have a promo video: the feature graphic becomes the video’s poster frame with a play button centered on top of it. That means the middle of your design should tolerate being covered — put logos and text toward the sides of center, not dead center. Without a video, the graphic may not show on your listing at all on some layouts, but it remains required and Google still uses it in other surfaces.
Those other surfaces are featuring and promotional placements: editorial collections, the “recommended for you” style clusters, and seasonal campaigns. If Google’s editorial team considers featuring your app, a weak feature graphic is an easy reason to pass. Treat it as your billboard — the asset you would want shown if Play decided to promote you tomorrow.
Design rules that keep you compliant and converting
Google’s asset guidelines prohibit a few specific things in feature graphics: no store rankings or accolades (“#1 app”, “Editor’s Choice” claims), no pricing or promotional copy like “free” or “50% off”, no time-sensitive content, and no device imagery that misrepresents your app. Screenshot collages crammed into 1024×500 are also explicitly discouraged — the graphic should be a designed brand statement, not a mosaic of UI.
On the conversion side, the graphic renders quite small on phones, so treat it like an outdoor billboard: one focal element, one short line of text at generous size, strong color contrast against both light and dark store themes. Vivid, saturated backgrounds outperform white ones, which blend into Play’s light theme and disappear. Test your export at roughly one-third size — if the message is unreadable there, simplify.
Frequently asked questions
What size is the Google Play feature graphic?
Exactly 1024×500 px. It must be a JPEG or 24-bit PNG with no alpha channel. Unlike screenshots there is no accepted range — any other dimension is rejected at upload.
Is the feature graphic required?
Yes. Google Play will not let you publish a store listing without one. It is required even if you never add a promo video and never get featured.
Why can’t I use a transparent PNG?
The spec requires 24-bit PNG, which has no alpha channel, or JPEG. Transparency is disallowed because the graphic is composited onto varying store backgrounds and placements where partial transparency would render unpredictably.
Does the feature graphic show on my store listing?
Mainly when you have a promo video — the graphic serves as the video’s cover image with a play button overlaid in the center. Without a video it may not appear on your own listing, but Google still uses it in featuring and promotional placements.
Can I put text on my feature graphic?
Yes, and most good ones do — typically the app name or one short value proposition. Avoid pricing, promo language, rankings, and award claims, which violate Google’s guidelines, and keep text large enough to read at phone-screen size.
Should I update my feature graphic for seasonal events?
It can help if you run seasonal in-app content, but avoid dates or time-limited claims inside the artwork itself — time-sensitive content violates the guidelines. A seasonal color treatment without explicit dates is the safe pattern.
Make every store asset pull its weight
Appalize’s Screenshot Studio brings templates, device frames, and localized text to your full Play and App Store creative set — and uploads finished assets to App Store Connect for you.
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