Release Notes Generator
Turn a bug fix or feature into polished ‘What’s New’ text in seconds.
Generated output
NEW in [App name]: [Feature name] We built [Feature name] based on your most requested feedback — and it is finally here. WHAT’S NEW • [Feature name]: try it from the main menu and tell us what you think • Refined interface details across the app • Faster load times on older devices FIXES & IMPROVEMENTS • Fixed [Bug summary] • General stability and performance improvements Loving [App name]? A quick rating helps us keep shipping. Spotted a problem? Reach us from Settings → Support and we will make it right.
Release notes are the most frequently shipped copy in your app’s lifecycle — and the most frequently phoned-in. “Bug fixes and performance improvements” tells users nothing, wastes a touchpoint with your most engaged audience, and signals a team on autopilot. This generator gives you professional templates for every release type so the What’s New tab always earns its space.
Pick the template that matches your release, fill in the app name and the highlight, and copy the result straight into App Store Connect or the Play Console.
How to generate release notes
- 1
Choose the template style that matches your release: feature launch, bug fix, performance pass, major update, or maintenance.
- 2
Fill in your app name and the headline feature or fix.
- 3
Copy the generated text and adjust any placeholder lines to your voice.
- 4
Paste into the What’s New field — App Store release notes allow up to 4,000 characters.
Why release notes deserve real effort
The What’s New section is read disproportionately by your best users — the ones who care enough to check what changed. It also appears on your product page, where prospective users use it to judge whether the app is actively maintained. A listing whose latest note says nothing concrete, or whose last update is months old, quietly costs conversions.
Release notes are also a lightweight retention channel: announcing a requested fix by name (“the workout timer no longer resets on incoming calls”) tells users you listen, and it preempts negative reviews about issues you have already solved.
What good release notes look like
Lead with the single most valuable change, in the user’s language rather than ticket-speak. Group the rest under short scannable lines, keep the tone consistent with your brand, and end recurring notes with a review ask or support pointer only sparingly. Apple’s guidelines expect release notes to describe the actual changes — placeholder or promotional-only notes can be flagged during review.
Keep a consistent cadence and structure so regular updaters can scan them in seconds. If you localize your listing, localize the notes for your top storefronts too — an English-only note under a German listing reads as neglect.
Frequently asked questions
How long can App Store release notes be?
The What’s New field accepts up to 4,000 characters, the same as the description. In practice the first three lines matter most — that is what shows before the “more” link on the product page.
Do release notes affect ASO rankings?
Not directly — neither Apple nor Google indexes release notes for search ranking. They affect conversion instead: prospective users check them to see whether the app is actively maintained, and existing users read them at update time.
Is “bug fixes and performance improvements” acceptable?
It passes review, but it is a wasted touchpoint. Concrete notes measurably improve user trust, and naming a fixed issue can stop users from leaving a negative review about a problem you already solved.
Should release notes be localized?
For your top revenue storefronts, yes. Each App Store localization has its own What’s New field, and users notice when an otherwise localized listing ships English-only notes.
Ship every release with one workflow
Appalize edits your metadata and release notes across every locale and pushes them to App Store Connect directly — no more copy-pasting into forms field by field.
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