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Your app's star rating is the single most visible trust signal on your App Store listing. It appears in search results, on your product page, in editorial features, and even in Apple Search Ads. A user deciding betwee...
The first 60 seconds after a user opens your app for the first time determine whether they become a long-term user or an uninstall statistic. Research consistently shows that 25% of apps are used only once before bein...
Most app growth strategies are linear: spend money on ads, get installs, users churn, spend more money. Growth loops replace this treadmill with self-reinforcing systems where each new user creates the conditions for...
The average smartphone user installs 80-90 apps but actively uses only 25-30. The rest sit unused until a storage cleanup prompts deletion — or they get uninstalled within days of download. Industry data shows that 25...
App store reviews directly impact your rankings, conversion rates, and user trust. A single-star improvement in your average rating can increase downloads by 25-40%. But managing reviews at scale — across multiple app...
Getting featured on the App Store or Google Play is one of the most impactful things that can happen to your app. A single featuring placement can deliver thousands — sometimes hundreds of thousands — of downloads in...
You've built an app. It works. It solves a real problem. Now comes the part that kills most apps: getting people to actually find it and install it.
ASO stands for App Store Optimization. It's the practice of improving an app's visibility and conversion rate inside the Apple App Store and Google Play Store through deliberate optimization of metadata, creative asse...
App Store Optimization is one of the most cost-effective growth channels available to mobile app developers — but "cost-effective" doesn't mean "free." Whether you handle ASO in-house, hire a freelancer, or engage an...
Every app needs users. And every app competes for attention in stores containing millions of alternatives. App Store Optimization is the discipline that determines whether users find your app when they search, and whe...