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The Google Play short description is 80 characters of text that appears directly below your app title in search results and at the top of your store listing. Unlike Apple's subtitle (which is 30 characters), Google gi...
The iOS app subtitle is 30 characters of prime real estate that appears directly below your app name in search results, on your product page, and in editorial features. It is indexed by Apple's search algorithm, meani...
App rank tracking is the practice of monitoring where your app appears in app store search results for specific keywords over time. Without rank tracking, ASO is guesswork — you can't know if your optimization efforts...
Mobile app keywords are the search terms users type into the Apple App Store and Google Play Store when looking for apps. They're the bridge between user intent and your app — and getting them right is the difference...
Keyword visibility is the single most important metric in App Store Optimization. It measures how often your app appears in search results across all the keywords you're targeting, weighted by the search volume of eac...
The iOS keyword field is one of the most powerful — and most frequently misused — tools in App Store Optimization. Apple gives you exactly 100 characters of hidden metadata to tell the algorithm what searches should s...
Keyword density and placement are among the most misunderstood concepts in App Store Optimization. Web SEO practitioners entering the app world often apply outdated web practices — stuffing descriptions with repetitiv...
Keyword research is the foundation of App Store Optimization — but professional ASO tools can cost $50 to $500+ per month. For indie developers, bootstrapped startups, and anyone testing the waters with ASO for the fi...
The fastest way to build a winning ASO keyword strategy isn't to start from scratch — it's to reverse-engineer what's already working for your competitors. Every successful app in your category has invested time and r...
Most ASO strategies obsess over head terms — the high-volume keywords like "photo editor," "budget tracker," or "meditation app" that everyone in a category competes for. These terms drive significant traffic, but the...