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Subscription apps now generate 78% of non-game App Store revenue. The subscription model has become the dominant monetization strategy for serious app businesses — from fitness and meditation to productivity and creat...
Running paid user acquisition campaigns without understanding your advertising metrics is like driving with your eyes closed — you might move forward, but you have no idea whether you're heading toward profitability o...
The freemium model promises the best of both worlds — massive user acquisition through a free product, combined with revenue from users who upgrade to premium. In practice, most apps struggle with the critical middle...
Google AdMob is the default choice for mobile app advertising — and for good reason. It has the largest advertiser demand pool, tight Android integration, and a familiar interface for anyone who's used Google products...
Pricing is the most impactful lever in your subscription business — and the one most developers set once and never revisit. A 10% price increase with the same conversion rate drops straight to your bottom line. A bett...
The two dominant monetization models for mobile apps — advertising and subscriptions — represent fundamentally different philosophies about how to generate revenue from your user base. Advertising monetizes attention:...
Building a great app is one thing. Building a great app that generates sustainable revenue is something else entirely. The monetization model you choose shapes every aspect of your product — from feature design to use...