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App advertising is how you pay to put your app in front of potential users across search results, social feeds, video platforms, and the web. It's the fastest way to generate installs — but also the easiest way to bur...
Promoting a mobile app is fundamentally different from promoting a website or physical product. The distribution channels are constrained (two app stores), the decision cycle is measured in seconds (users decide to in...
Apple Search Ads puts your app at the top of App Store search results — the highest-intent placement in mobile advertising. Users searching for apps have already decided they need something; your ad appears at the exa...
Learning app marketing through trial and error is expensive — every failed experiment costs time and money. Learning from structured courses, taught by practitioners who've already made those mistakes, compresses year...
Apple Search Ads is the highest-intent paid acquisition channel available for iOS apps. Users are actively searching for apps — they've already decided they need something and are looking for the right option. This in...
When you spend money on app install campaigns across multiple channels, you need to know which channels actually drive results. Did that user come from your Facebook ad, your Google campaign, or did they find you orga...
Cost per install is the metric that makes or breaks paid user acquisition. When CPI exceeds your lifetime value, every install loses money. When CPI is well below LTV, you can scale aggressively and profitably. The di...
Every app developer faces the same fundamental growth question: should you invest in organic discovery through ASO and content marketing, or pour budget into paid advertising for immediate results? The answer, unsurpr...
Paid user acquisition is the fastest path to scaling your app's install base — but it's also the fastest way to burn through budget if done without strategy. With average CPIs ranging from $1.20 on Google Play to $3.5...
Getting users to download your app has never been more competitive — or more expensive. The average cost per install across major ad networks has climbed steadily, privacy changes have disrupted targeting and measurem...