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The two dominant monetization models for mobile apps — advertising and subscriptions — represent fundamentally different philosophies about how to generate revenue from your user base. Advertising monetizes attention:...
Apple Search Ads is the highest-intent paid acquisition channel available for iOS apps. Users are actively searching for apps — they've already decided they need something and are looking for the right option. This in...
The feature graphic is Google Play's equivalent of a billboard — a 1024×500 pixel banner that appears at the top of your store listing, in Google Play search results, and in promotional placements throughout the store...
Acquisition gets the headlines, but retention builds the business. The average app loses 77% of its daily active users within the first 3 days after install. By Day 30, 90% are gone. Every user you lose is wasted acqu...
Mobile gaming is a $100+ billion industry — and the most competitive category in both app stores. Games account for roughly 75% of App Store and Google Play revenue, but they also account for the highest volume of new...
The average app targets one language — English — and competes with millions of other English-language apps for the same keywords. Meanwhile, entire markets with millions of smartphone users have dramatically less comp...
Your app's rating is one of the most visible and influential elements in the App Store and Google Play. It appears in search results, category charts, and on your product page — shaping user perception before they rea...
When you spend money on app install campaigns across multiple channels, you need to know which channels actually drive results. Did that user come from your Facebook ad, your Google campaign, or did they find you orga...
Every change you make to your app store listing is a hypothesis: "This new screenshot will convert better than the current one." Without A/B testing, you're guessing whether that hypothesis is right. You might replace...
A soft launch is one of the smartest moves in mobile app development — and one of the most frequently skipped. The concept is simple: release your app in a small number of markets before your full global launch. This...